The study also found that brands utilizing Facebook the most saw increased brand searches on Google, Yahoo! and Bing. A top UK retailer, Topshop, saw brand searches increase by 54% after a visit to Facebook. This was a trend that stayed true for all of the top 10 brands, with brand searches increasing from 19% to 54% if a user previously visited their Facebook page.
See the Hitwise report for full stats.
Jun 24, 2011 at 7:37am ET by Greg Finn
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